Battle of the memorable ads

Battle of the memorable ads


A meerkat, dancing news presenter, opera tenor and haggling Iranian walk into a bar.....They all start to sell car insurance (punch line). There are amazing adverts and there are not so amazing adverts, the funny thing about the adverts in this blog is most of them can be termed as either. Comparison websites make their profit almost entirely from commission on sales; it is paramount for them, that you use their site instead of the competitions. Because of this they have become increasingly ‘adventurous’ in finding ways to get us to remember their web address. This is going to be a quick break down and recall score of the companies in the battle for the memorable ad. And why although they all mostly make people frustrated they can be viewed as decent ads.


The adverts are going to be marked on recall: - the realms of marks for a decent advert do not apply here, so don’t be surprised if you see the go compare man being awarded an Oscar for best actor in the blog. For the most part the ads aren’t great but every car that drives in the UK must be insured, these companies are part of a multi million pound business and they have to make ads. Its only unlucky for us they aren’t briefing agencies to make excellent ones.


We Buy Any Car

http://www.youtube.com/watch?v=MXiJBp7HK5o


Any. Any. Any. Any.
One of the most annoying, stupid but undeniably catchy advert songs I can remember of the last year. Coupled with a ridiculous dance in the video it has a candy floss effect of instant pleasure but very little nutritional value. Unfortunately for webuyanycar the ‘instant pleasure’ is also highly debatable. But even if you love the ad or you hate it, it is very hard to feel nothing towards an ad that is so flamboyantly ridiculous. As such, you do remember it. In my opinion this ad is a success.

4/5


Money Supermarket

http://www.youtube.com/watch?v=7FMp2yNTM0g


Omid Djilali is the actor in this advert and is a well liked British Iranian comedian. Fortunately for money supermarket he also currently stars in a film ‘the Infidel’ out at the moment. The varying ads see him as a tough haggling middle-eastern who avoids the English cringe factor to get the best deal for insurance. Whilst lacking the strong character branding of Alexander the meerkat the adverts do work. This is mostly down to the comic performance of Djilali and the good casting in that he is well liked. Ironically, the adverts do lack the hard sell of their own product- the actual website www.moneysupermarket.com....which could feature much more prominently as part of the advert.
3/5


Go Compare

http://www.youtube.com/watch?v=F_-9QFvhQWo

I will struggle to comment on this advert without bias because it is the one I find the most annoying out of all the comparison site adverts. Long story short an opera tenor sings go compare for thirty seconds. One hundred percent certified annoying, the truth is though it does conjure a reaction and a place burned deep in your memory reserved for things you would rather forget. On the side of Go Compare it can only be seen as a triumph, we remember the site. For me and you though it does remain the hard part of the day that we have to push through as these youtube comments might suggest.


lonestar2779 if the People of Go Compare are reading this... get rid of that fucking annoying advert you silly mother fuckers

stefevr If I saw that guy in real life I'd kick him in the nuts...twice

colsh1690 @carliboy908 ha ha mate you should hear my dog everytime he hears this song he goe's ape and starts whining for the next 5 minutes and nothing else gets him like this not even when he sees other dogs, they need to bin this advert or they will lose there viewers
3/5

Confused.com

(link unavailable)

This advert doesn’t really deserve a place in a blog titled battle of the memorable ads. Because it isn’t, in fact the new campaign ‘of those are the jeans/guitar I could have bought with the money I saved’ is a terrible failure. What would be more fitting is ‘this is the rubbish advert I made with not spending the time to think about a decent one’. Whilst looking over at Alexander the meerkat flexing his Russian biceps. Bad advert, poor concept and as such poor recall.


1/5

Compare the market


http://www.youtube.com/watch?v=t0AKC3wZdw4

The rare exception to the rule; an advert that works on both levels, just the right blend of branding, humor and selling. This is an advert I look forward too rather than cringe at. Alexander the meerkat is a loved character who even has his own toy in Harrods, his own song, his own dedicated meerkat comparison site and thousands of fans on facebook. This is a great ad that shows how both parties can gain from a good piece of advertising. Simples.


5/5